This section covers many brands and companies. The primary materials for PET plastic wrapper are a derivate of oils and natural gas, these raw materials are transformed to plastic [12] and then this plastic is forced through a die to form a bubble, which later collapses, and forms plastic rolled wrap and finally cut and shaped for packaging. Wrongful promotion of the product can lead to penalty. You can usually buy soap bars loose or in recyclable cardboard packets (just avoid Dove soap bars, which are plastic wrapped inside their cardboard box). The buildup of carbon dioxide is causing the Earth’s atmosphere to warm, resulting in changed to the climate we are already starting to see today(EPA).” Dove uses big rig trucks, cargo ships, and airplanes to transport their Dove Beauty Bar products worldwide. It’s an added threat to an already stressed aquatic environment. “Soap Manufacturing Technology”, 2nd Edition. Hence testimonials became even more critical for the success of the brand, say HUL executives. The technological and product level development should be protected well within the law. Unilever currently has plans to reduce CO2 emissions in its production of products as well as being carbon positive by 2030. Can Unilever’s Dove soap maintain both its market position and social impact? This process consumes a wide range of distinct types of energies that the general population has the tendency of overlooking. Also, some other vegetable derived raw materials are; Maltol, used as a flavoring agent occurs naturally in some types of plants and is harvested directly; Sodium Cocoate is used as a surfactant, produced by hydrolysis of the ester linkages in the coconut oil with sodium hydroxide [2]. Bar soaps contain ingredients derived from vegetable oils, which come from farmed crops—and agriculture has a significant environmental impact on land. “Greenhouse Gases.” Unilever Global Company Website, www.unilever.com/sustainable-. Most of us use “normal” soap on a daily basis, so literally millions of tonnes of soap is flushed the gurgler every year. Patel College of computer science & Business Management, Surat Analysis on the basis of affordable of price of Dove soap of Surat city. To manufacture this soap, it is required palm oil and animal fat which the extraction of these materials generate an environmental hazard. A section of it read: "The Food and Allied Workers` Union strongly condemns the unprovoked attack on peacefully striking u… The only byproduct that comes from the continuous saponification process is glycerin which Dove more than likely uses in manufacturing other products (Chagrin Valley).” Unilever is making amazing commitments for the future of their production processes and the same could be said of their transportation efforts as well. There are some environmental concerns in the manufacturing of soaps and detergents. The names and other brand information used in the PESTLE Analysis section are properties of their respective companies. “Is Harvesting Palm Oil Destroying the Rainforests?” Scientific American. The cardboard container is triturated and mixed with recycled paper, cardboard and other components to create new cardboard that can be repurposed. There is new innovation in the field of IT, chemical composition of the product, design of the product with each passing day. In deciding which type of soap to buy, many people give more weight to carbon footprint and toxicity impacts than to land impacts. The fate of dove depends on the fate of Unilever as a brand. Among the many different brands seen in a convenience store, one of the most popular brands of bar soap is by Dove. “Soaps & Detergents: Chemistry”. American Cleaning Institute. Worse, people are being sold a bill of goods when it comes to antibacterial soap. Today Dove offers a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling products, all developed on the universal premise of real care. In the same Unilever and Dove initiative to switch to rail methods, the companies are also attempting to switch to sea transports when possible in order to reduce emissions [7]. The import rates in European countries may hike up thus hampering the overall supply and demand of dove in that region. The Sustainable Living Plan sets more than 50 social, economic and environmental targets. Dove is one of the most trusted and loved beauty brands across the globe. Although the soap cannot be recycled, the PET plastic wrapper is completely recyclable however the process difficult, and the cardboard container can be recycled as well. The most common soaps are manufactured by saponification of a combination of lauric oils and hard fats in a ratio of 1/3 - 2/3. Soap and Detergent Association. “Chemistry of Soaps and Detergents:Various Types of Commercial Products and Their. Effectiveness. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. How, a brand markets its products affects its brand image as well as sales of products. From a simple palm fruit to palm oils, this process alone requires an aggregate of energy sources: thermal, kinetic, mechanical, and chemical energies are used in order to bring palm oils to Dove factories. Vegetable oils and animal fat are other raw materials mentioned in the process of saponification. Unilever has an ambitious mission to become completely carbon positive by 2030. “Dove Beauty Bars Sensitive Skin 2Pk”. Another harmful product is the use of sodium tallowate in the soap bar. They take pride in making their business model as sustainable as possible, “In 2017, our factory sites reduced CO2 emissions from energy by 47% per ton of production compared to 2008(Unilever).” Throughout hours of research there was unfortunately not any more specific statistical information regarding the Dove Beauty Bar alone in regard to factory specific CO2 emission reduction. Unilever has partnered with Carrotmob, a nonprofit that uses consumer spending to influence businesses’ environmental impacts, to create sustainability campaigns. Swapping to solid soap bars is often on lists of things you should do to reduce your plastic waste, and for good reason. Although it is not feasible to stop production of corporations who make millions of dollars from their products, having more of the general population aware of the energetic costs and its impact on the environment is a major key of success. [11]. The finished product is then packaged, leading to the final major area that Dove soap bars consume energy, the shipping process to distributors all over the world. This is shown in a new and very comprehensive report of the potential impact on the environment of the enormous amounts of common surfactants used day … Falotico, Laura. How Products are Made. Parravicini, Vanessa, et al. “Soap” Wikipedia.org, https://en.wikipedia.org/wiki/Soap, - Image: “Soap and Detergent manufacturing process” https://commons.wikimedia.org/wiki/File:Soap_and_Detergent_manufacturing_process_03.png, 6. Dove Environmental provides certified technicians that complete routine operation and maintenance services for water & wastewater treatment facilities. How to Go Green With Bar Soap Instead of Body Washes. Grown on plantations in the tropical regions of Indonesia and Malaysia, palm trees are harvested for its fruit via farm workers year-round [13]. living/reducing-environmental-impact/greenhouse-gases/. The technological advancements reduce the overall cost of the product, attracts more crowd, increases the profit directly. While the energetic costs of a soap bar produced by Dove may seem unimportant to the layman, the magnitude of the energetic costs that were required to produce the bar soap is significant to raise concern. How, a brand markets its products affects its brand image as well as sales of products. To stop using palm oil would result in a lot more land being cultivated to obtain the same quantity of oil, resulting in a much greater environmental impact. Quizzes test your expertise in business and Skill tests evaluate your management traits. “Fuel efficiency”. Unilever plans to double its turnover while halving its environmental impact. “Dove Ingredients Explained”. For such a small and simple object, the implications of this energetic cost have a direct impact on the environment while also possessing underlying ethical and societal consequences. CSX. The waste portion of the life cycle analysis of The Dove Beauty Bar answers a lot of questions but seems to only entice more questions to be asked. Dove Environmental provides certified technicians that complete routine operation and maintenance services for water & wastewater treatment facilities. “Reducing Transport Emissions.” Unilever Global Company Website. I acknowledge the chemical complexity of manufacturing soap, I notice how every ingredient in the White Beauty Bar Soap has a specific reason to be added. This is the fourth part of a five-part article on industrial soaps. https://www.cleaninginstitute.org/assets/1/AssetManager/SoapsandDetergentsBook.pdf. The inferred sum of the energy consumption throughout the entire process is staggering. Palm oil is used to create secondary raw materials like lauric acid which is found naturally in palm oil, the latter is used as a surfactant and cleansing agent [2]. A healthy product at the core. Phytoplankton and algae love to feed on it, which causes a massive reproduction. The next raw material that must be acquired and processed through some form of energetic means is animal fat. November 2018. https://ihsmarkit.com/products/fats-and-oils-industry-chemical-economics-handbook.html. Use of such toxic soaps also means that the active chemicals will wind up in the soil and ground water. How to Go Green With Bar Soap Instead of Body Washes. Dove PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. (Dove) the most common package presentation uses a plastic wrapper and a cardboard box. But later on, it was announced that headquarter would stay in London. “Never, Ever Use Soap in a Lake.” TreeHugger, Treehugger, 11 Oct. 2018. www.treehugger.com/clean-water/never-ever-use-soap-lake.html. Is Unilever ethical? Also, there are some other ways to re-use bar soap, for example, people can melt the bar soap or the remainders of it and then add water to create a shampoo-like product. Accessed 2 Dec 2018. There was lot of speculation that after Brexit it would move its headquarter away from London. With production remaining domestic, this allows sodium tallowate to be shipped through ground-based vehicles, requiring another factor of mechanical and kinetic energy. While ordinary soaps can strip skin of essential nutrients, Dove Beauty Bar has mild cleansers to care for skin and effectively wash away dirt and germs. Dove, the name is not new or unknown to any one today; the company manufactures its products in several countries and India is one of them. EWG’S Skin Deep Cosmetic Database. Plants.” Energy Procedia, vol. 1995. https://www.csx.com/index.cfm/about-us/the-csx-advantage/fuel-efficiency/. Albu Skin Care. Although soap is simple in use, the embedded energetic costs due to its manufacturing and shipping methods are significant. Environmental Impact. “An Introduction to PET.” Fact Sheet - An Introduction to PET (Polyethylene Terephthalate) http://www.petresin.org/news_introtopet.asp, 13. EWG’s Skin Deep Cosmetic Database, https://www.ewg.org/skindeep/, 10. This is especially true for a household product such as this one. If Unilever as a brand is not able to keep in pace with these technological changes then the product may lose its customers. Soap Production (CDI, 1995, 70 p.) NGO.http://www.nzdl.org/gsdlmod?e=d-00000-00---off-0edudev--00-0----0-10-0---0---0direct-10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0utfZz-8-00&cl=CL1.19&d=HASH4433a1e037444ddb56a0c1.10&x=1, 12. Study reveals: soap is not harmful to the environment New study shows that soap compounds break down long before they can pose an environmental threat. : Most Used Bar Soap Brands 2018 | Statistic.” Statista. Palm oil is a vegetable prominent primary raw material, specifically Palm Kernel oil, this oil is likely that it comes overseas from Malaysia or Indonesia and is manufactured into glycerin in the United States. Elsevier Scince Inc. 1996, https://www.cidjournal.com/article/0738-081X(95)00102-L/pdf, 8. The waste produced while manufacturing this soap dove should not be harm the environment. “Recycling Facts & Tips.” Company Profile | Waste Management. The GDP growth rate of the countries where Dove is sold is shows the potential growth dove can have in that market. To conclude, the above Dove PESTLE Analysis highlights the various elements which impact its business performance. Tallow is one of the most crucial animal-based raw material needed to produce soap. Any harmful warnings should be displayed on the product itself. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Animal fat is used to prepared for example Stearic Acid by “treating the animal fat with water at high temperature leading to the hydrolysis of triglycerides” [2], once you get the stearic acid, this is used as a hardener in soap. “Soap Production”. Triclosan and triclocarban don’t degrade. Finally, sodium chloride is the same as ordinary table salt extracted from seawater by evaporating it; this primary raw material is used as a thickening agent [2]. Despite these positives, since Dove uses sodium palm kernelate and sodium tallowate as ingredients, there is a certain threshold of waste and emissions that will always be negatively contributing to environmental problems. With the use of water treatment facilities there is not any major pollutants caused by the Dove Beauty Bar that end up making their way through the entire process which would pose a threat on the environment. Renewable energy and the removal of coal powered operations is essential to lowering the levels of carbon emissions from their production factories. Sodium Palm Kernelate is another surfactant derived from combining Palm oil with an oxidizer such as sodium hydroxide. Environmental/Health Sustainability The Soap and Detergent manufacturers can contribute to the enhancement of human health and quality of life by adopting responsible formulations and through the production and sale of environment friendly cleaning products & ingredients. “Learn About Sodium Tallowate Before Using It On Your. So long as there is a demand for their product, they will have to ship it to the consumer and carbon emissions will be present. Dove is a prominent household product from Unilever. If toxic heavy metals such as cadmium and arsenic are ingredients in the laundry soap, then it's likely for those harmful chemicals to enter the environment. The product of interest, Dove bar soap, is made using a lengthy list of synthetic detergents or lyes and oils throughout its production [2]. While triclosan clearly has many negative impacts on both the environment and humans, the good news is that it is unnecessary for consumers to even use. Soap’s vegetable-oil roots also mean it packs a bigger impact when it comes to land use. The team identified close to 50 women from uppermiddle class Indian households and handed them trial packs of Dove soap. Dove claims this soap will give people softer, smoother, more radiant skin in comparison to any ordinary soap. www.chagrinvalleysoapandsalve.com/blog/posts/glycerin-soap-glycerin/. In the Dove PESTLE Analysis, the environmental elements affecting its business are as below: Unilever is the parent company of dove. Studies showed that 57% of Dove s Target audience was averse to regular advertising. https://www.unilever.com/Images/unilever-supply-chain-overview---may-2018_tcm244-523172_1_en.pdf. MBA Skool is a Knowledge Resource for Management Students & Professionals. Sodium tallowate is, “fat derived from the fatty tissue of sheep or cattle, sodium, magnesium, and potassium tallowate are the salts of the tallow’s fatty acids (Australian Soap Blog).” By using this product as one of their main ingredients, Dove is contributing to the livestock production crises which, “The United Nations Food and Agriculture Organization estimating that livestock production accounts for about 14.5 percent of all human-caused emissions, or about 7.1 gigatons of carbon dioxide or its warming equivalent (Inside Climate News).” Since Dove is a massive company it’s safe to assume that they most likely receive shipments of animal fat from giant factory farms. Doves heritage is based on moisturisation proof not promises grew Dove from a Beauty Bar into one of the worlds most beloved beauty brands. For Dove products overall, the Environmental Working Group (EWG), a non-profit group dedicated to bringing transparency to consumer beauty and personal care products, rates them between a 3 and 8 on a sliding hazard scale of 0-10—10 being the most dangerous health risk to humans, animals and/or the environment, depending on the product (8). Perhaps the first consideration is whether to buy a liquid or solid soap. Sodium tallowate will have a high probability of being manufactured in China, due to the extensive amount of fat and oil production that is present in the country [4]. Alkali detergents chemicals, fats, and oils are essential to the basic process of soap making and each material has its own independent method for harvesting or synthesizing [2]. In their 2019 Page Society Case Study Competition winning entry, Sarah Dasher and Olivia Zed examine the hits and misses of Dove's Real Beauty campaign. While castile soap won’t suit everyone’s hair; if you’re concerned about the amount of chemicals in the products you buy, perhaps it’s worth a try – there are also other more environmentally friendly shampoos now on the market. [14]. Bar soaps contain ingredients derived from vegetable oils, which come from farmed crops—and agriculture has a significant environmental impact on land. Water is needed to use Dove Bar soap, to create foam to apply to skin. The wonderful thing about liquid castile soap is that it has far more uses than just a hair and body wash! How One Enormous Corporation Is Working To Slash Its Environmental Impact. Officials.” InsideClimate News, InsideClimate News, 22 Mar. Gustin, Georgina, et al. Government policies should be supportive to the firm. They are no more effective than plain old soap and water, but pollute the environment and may be contributing to antibacterial resistance.. However, Unilever is aware of the amount of carbon emissions they produce in the sector of transportation and have made efforts to reduce the overall amount in any feasible way that they can. https://www.csx.com/index.cfm/about-us/the-csx-advantage/fuel-efficiency/. It appeals women to come out of their routine and take a step forward in caring about their own skin. Consider The Environmental Impact Of Soap Industrial Soaps Are A Necessity BY Brendan O'Brien. Throughout this paper, besides the ingredients, I will examine which are the primary raw materials extracted, the materials added during the manufacturing process, the transportation and packaging materials, and waste materials. One of the biggest problems with commercial dishwashing detergents is that they contain phosphate. Although an exact value of energy usage will certainly not be given by Unilever and Dove for its bar soap, it can be reasoned out by virtue of the vast quantity and types of energies that were used. Instead of chemical-laden fragrances, Dr. Bronner’s Baby Unscented Soap uses olive oil, perfect for those of us exposed… When the situation allows for it Unilever has also stated that they, “switch from road journeys to rail and sea freight(Unilever),” which results in lower carbon dioxide emissions overall. The exchange rates of various currency effects the product and the profit-making capacity of the same. Worse, people are being sold a bill of goods when it comes to antibacterial soap. [2] The water used for the manufacture of soap is extracted naturally in the nearest place from the factory. Laundry pods can also bring harm to marine life, have potential cancerous side affects, and aren't packaged sustainably. Spitz, Luis, ed. Most of the materials used in soap will end up in the water in sewers which in significant concentrations can damage the water quality. Most of us use “normal” soap on a daily basis, so literally millions of tonnes of soap is flushed the gurgler every year. “Reducing Transport Emissions”. Unilever. The number of required sources of energy starting at the processing detergent chemicals, animal fats, and palm oils is staggering. Green Palm Sustainability. Here’s a breakdown of the three-part promise: Dove will move to 100% recycled plastic bottles across its Dove, DoveMen+Care and Baby Dove brands in … There is absolutely no way for Dove to not contribute to climate change. At the end of the process the soaps are dried and obtained in the form of bars or flakes, depending on the cooling and drying method used, is sent to the finishing line, which gives the soap its final appearance, the soaps are packaged and labeled. This fat is used in supplementary chemical reactions in order to produce a salt that is known as sodium tallowate, which is used as a skin moisturizer and requires the use of both thermal, chemical, and electrical energy types [8]. But an act as daily as personal hygiene based on soaps and / or detergents is highly damaging to the planet and seems to go more … Continue reading "The environmental impact of … In addition to the primary raw materials used to make soap, some secondary raw materials are added during the manufacturing process; Sodium Lauroyl Isethionate is added as wetting agent and emulsifier [2]; sodium stearate is added to help keep emulsions from separating into their oil and liquid components [2]; Tetrasodium etidronate is added during the final stages, this substance is used as a preservative and chelating agent [2]; and finally Titanium dioxide is added as a whitening agent, which makes the White Beauty Bar Soap its distinctive white color. “ Soaps & Detergents: Manufacturing” American Cleaning Institute, https://www.cleaninginstitute.org/clean_living/soaps__detergents_manufacturing.aspx, 7. Accessed 2 Dec 2018. In […] 10 Natural Soaps That are Good for Animals, the Environment, and You! Instead of chemical-laden fragrances, Dr. Bronner’s Baby Unscented Soap uses olive oil, perfect for those of us exposed… Today, soap making has evolved from these experiments from a handcrafted luxury item into one that is accessible and essential to most of the developed world. Of the thirteen two are of the upmost importance when speaking of waste and emissions. Doves heritage is based on moisturisation proof not promises grew Dove from a Beauty Bar into one of the worlds most beloved beauty brands. http://www.alabu.com/dove-ingredients/. Starting with the primary raw materials needed for the manufacture of the soap, water is needed as a solvent for dissolving the oxidizer, basically, a solvent is always needed, it can either be milk, water or any liquid containing water, this to mix with the oils and make soap. The last key raw ingredient that needs to be extracted is palm oil. Regardless of the shipping method, there are substantial inputs of thermal, kinetic, and mechanical energy used in order to move bar soaps from factory to distribution. This article has been researched & authored by the Content & Research Team. The first major way in which the consumer contributes to the mitigation is by the means of how they use the product. Soap has been used to maintain personal hygiene as far back in history as the elite upper class of Ancient Rome and Greece, who experimented with different oils to clean their skin. The team identified close to 50 women from uppermiddle class Indian households and handed them trial packs of Dove soap. Dish Detergent – Environmental Impact. The content on MBA Skool has been created for educational & academic purpose only. As environmentally responsible human beings, the best we can do is to research and continue to ask more questions about exactly where and how the common items are produced and what are the different energies are used in the manufacturing a product. Bring it to boil and mix it until the bar soap … Due to the fact that the palm oil industry is present on tropical islands, it would be most logical to use freight ships to transport palm oil to corresponding Dove factories. The source of energy used while manufacturing can be switched solar or alternate sources of energy. They remain in the environment for centuries after their use. The large-scale production of bar soap generally involves a process known as the continuous method. In addition, glycerin, which is a by-product formed during the manufacturing of soap, can be repurposed, Unilever re-uses glycerin from other products and incorporates it into other Dove products such as shampoo. “Soap”. The consumer has a role to play in how the life cycle pans out by deciding how much water to use or whether or not to recycle the cardboard packaging. Following are the social factors impacting Dove PESTLE Analysis: Dove appeals people to look beautiful from both within and outside. With the focus being on the more common treatment plant the water will first, “go through a primary or mechanical treatment where 60% of suspended solids are removed(Melin).” After the initial step the wastewater goes on to, “a secondary treatment where aerobic bacteria breaks down the soap, detergent…(Melin).” For the final step in the process, “the water goes through a tertiary treatment where it is filtered and disinfected so it can be released back into the environment(Melin).” The Dove Beauty Bar remnants within the water such as sodium tallowate will be broken down by aerobic bacteria in the second phase of the process. 246–253., doi:10.1016/j.egypro.2016.10.067. 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